The Cosmetics Market in Germany

With a revenue of €15.1 billion in 2022 (+5.4% compared to 2021), Germany remains the largest cosmetics market in Europe, ahead of France. In 2022, the German cosmetics and personal care industry generated €6.1 billion in revenue. Domestic cosmetic manufacturers earned €3.5 billion, which is €0.9 billion more than the revenue of German manufacturers outside the federal state (€2.6 billion).

Drugstores dominate the distribution of cosmetic products in Germany, accounting for 51% of sales in 2022. Online sales have been increasing significantly, making up 21.6% of sales in 2022, compared to 13.3% in 2019.

There is a strong presence of local manufacturers and pioneers, especially in the field of natural cosmetics.

Source: Statista, Euromonitor, IKW (Industrieverband Körperpflege- und Waschmittel e.V.), GfK, HDE Handelsverband Deutschland

Population: 83.2 million
GDP per capita: $51,238
Business Environment Rating: A1
Trade Balance: +€16.7 billion