Spain: Europe's Leader in the Coffee Sector Revolution

The Spanish coffee market is undergoing a profound transformation, driven by current consumption trends. There is a noticeable shift towards quality, leading to a proliferation of specialized establishments. The impact of COVID-19 has significantly influenced Spanish coffee consumption habits, moving from generally low-grade, inexpensive coffee to higher-quality, premium options.

Since 2021, coffee consumption in Spain has increased by 20%, with the coffee sector now accounting for 51% of all hot beverages, surpassing France (48%) and the United Kingdom (46%). The coffee market is evolving, taking cues from the wine industry by importing high-quality coffee and offering a more developed selection in hospitality establishments. Trends such as cold coffee, frappé, and spiced coffee are also attracting a broader range of consumers, especially younger ones.